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Sony joins GPA’s Global Partner Program

Sony has joined GPA’s Partner Program as a strategic global display vendor, strengthening its global position and offering to its enterprise customers. GPA is a global organization of audio, video, and unified communications business units who are committed to sharing best practices to guarantee the same excellent customer experience across the globe. GPA’s global partner program is strictly managed to ensure only the top global vendor partners who deliver worldwide standardization to customers are part of this elite program.  

GPA will help Sony strengthen its supply chain and provides local contact points for its global customers across 55 countries, to ensure seamless communication and deployment for the end customer. The GPA partnership allows Sony to cover the globe and ensure a strong and prolific offering of its Professional Displays and Solutions to new and existing customers. 

We have been doing some exciting things with Sony at a regional level over the past year, not only from a technology solution design standpoint, but also in concepts like business model innovation,” said Byron Tarry, CEO of GPA.  “I’m very excited to see the strategic global relationship now formalized in a comprehensive partnership agreement and plan and look forward to the successes we each know lay ahead amid the tremendous market opportunity ahead.

“For a long time, our customers have asked for central contact points with local supply and support who understand the local nuances of doing business in their market, to make it easier for communication and a seamless deployment for the end user. By joining the GPA network, we can collaborate with talented professionals in the AV industry and ensure that the ultimate customer experience is delivered every time. We look forward to engaging with each individual local GPA business unit to build a strong relationship and solidify mutual growth plans” comments Damien Weissenburger, Head of Professional Displays and Solutions Europe. 

Damien Weissenburger, Head of Professional Displays and Solutions Europe.

Mike Stead, Director Global Partnerships for GPA adds “People are what make a real difference to the value of partnerships, and the Sony team’s passion for excellence and their willingness to work with GPA teams globally inspires GPA to engage and invest in Sony. The re-imagining of the post-pandemic modern workplace presents many opportunities, and GPA sees Sony as a great partner on that journey”. 

GPA has a proven track record of working with Sony Electronics in America, who have been working with AVI systems (GPA Regional Business Unit in America) on a meeting room “tech in a box”, offered through a subscription or purchase model. The meeting room technology packages are available for a monthly fee, allowing key technology to be trialed without significant outlay, minimizing risk and making upgrades easier with evolving technologies. Sony together with GPA can deliver these innovative business models for customers to seamlessly deploy technology, making businesses more streamlined and competitive in 2022 and beyond. 

Rich Ventura, Vice President of B2B, Sony Electronics’ Imaging Products and Solutions Professional Division, North America.

As business needs grow globally, we at Sony are taking measures to continue our transformation. Being able to provide solutions for our customers regionally and internationally is critical and we see GPA as an important partner in the delivery of Pro AV technology to our customers,” said Rich Ventura, Vice President of B2B, Sony Electronics’ Imaging Products and Solutions Professional Division, North America. “Their proficiency in standardization, knowledge of best practices and ability to leverage the strengths of their in-country teams augments our best-in-class solutions. Together we’re enabling a streamlined process that emphasizes quality, expertise, speed and scalability and supports our shared commitment to deliver a superior end-to-end experience to our customers.”

About Sony Corporation 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and responsible for the Electronics Products & Solutions (EP&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: 

 * Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.  

About Sony Europe B.V. 

Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Electronics Products & Solutions business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony’s purpose to fill the world with emotion through the power of creativity and technology.  For more information, please visit: 

For further information, please visit or contact Sony Professional Displays & Solutions press office on: 

About GPA

GPA helps global enterprise organizations to think global, and act global, as they strive to create workplace that delivers an engaged workforce. Our goal is to inspire employees with collaboration tools and environments to share their knowledge and ideas, work together to perform at their best. With almost 4,000 specialized AV/UC staff in 150+ cities, we deliver simple, scalable, and standardized collaboration technology solutions and services, driving business velocity and ultimately competitive market advantage for our customers. Specialization in collaboration, a true global footprint, yet the localized operational infrastructure and cultural awareness critical to local stakeholder adoption and business impact. 

To learn more about GPA, visit 

Media Contacts

Ellesse Fehlberg, Global Marketing Director –