Driving Corporate AV Strategy: Inside the BCG Masarycka Office
What happens when a top-tier global consulting firm decides to build a new regional headquarters in one of Europe’s most ambitious new architectural developments?
When the Boston Consulting Group (BCG) secured space in the stunning, organic Masarycka building in Prague, the ambition was clear from the very beginning. The goal was to create a unique business community where the very best companies want to operate. However, a beautiful building is only the foundation. To truly make business thrive in a hybrid world, the internal spaces require a flawless corporate AV strategy.
To achieve this, BCG partnered with AV Media Systems, our GPA team in Czechia, to design and deploy a technology ecosystem that perfectly matched their incredibly high standards.
Designing for Flexibility and Interaction
Why do modern offices so often feel empty, even when employees are mandated to return? The truth is, people no longer come to the office to sit quietly at a desk.
Today, a corporate office’s primary purpose is interaction and connection. The entire layout of the BCG Masarycka office was designed backward from this human reality. The core philosophy was to give employees the freedom to choose their workspace based exactly on the type of work they are doing at that exact moment.
This means the physical spaces must constantly adapt. A single floor features focused project rooms, open collaboration spaces, and massive community areas designed specifically for networking and socializing. For AV Media Systems, this required engineering a technology infrastructure that could function flawlessly across these different zones, supporting various teams at different times of day without friction.
Meeting the Standards of a Global Giant
When you are designing for a major global consulting firm, ‘good enough’ is never going to cut it. BCG is known as an incredibly demanding client that does not compromise on quality.
They needed a partner who could manage the full scope of the audiovisual implementation, coordinating seamlessly with all other contractors on site while strictly managing costs. This is exactly where our global installation and deployment capabilities shine. AV Media Systems met these strict demands, focusing on execution quality, pristine room acoustics, and absolute comfort during hybrid communication.
A perfect example of this high-end engineering is found in their signature meeting spaces. It is rare to see a single video conferencing solution equipped with five different cameras, especially when seamlessly integrated into a non-traditional architectural space. This level of complex integration ensures that whether a participant is sitting in the room or joining from across the globe, the experience is completely equal.
The Magic of a Seamless Experience
What is the ultimate measure of success for a massive technology rollout? It is the reaction of the people who actually use the room every day.
When James Brindley from BCG first walked into the finished space, his reaction was exactly what we strive for: “Wow, I didn’t think it would be so well done.”
The true magic of the Masarycka office is how effortless the technology feels to the end user. At the simple touch of a button, employees can launch a video call, collaborate seamlessly, and share content globally. Because the acoustics and lighting were so carefully designed, the participants in the room always look and sound fantastic to those joining remotely.
As Brindley perfectly summarized, “This is world class, and I’m super proud of that”.
If your enterprise is ready to build a world-class collaboration environment that matches your architectural ambitions, contact our global integration experts today. We are ready to help you turn your strategic vision into a flawless reality.
