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GPA Partners

Crestron’s “True Blue” initiative is the new strategic commitment, delivering a cutting-edge market pledge that sets the benchmark for global AV excellence. This isn’t just another brand message; it’s a strategic shift designed to ensure unwavering consistency and excellence in every technology deployment, regardless of where your business operates globally.

In June 2026, Logitech hosted the inaugural Southeast Asia Partner Connect event in Hanoi, Vietnam. The three day conference brought together regional partners for strategy, learning, and celebration. ESCO, the GPA Regional Business Unit for several Southeast Asian countries, was recognized with multiple top tier awards, including Partner of the Year and Rising Star Elite, across their operations in Singapore, Malaysia, the Philippines, and Indonesia.

The modern corporate campus is no longer just a physical location for employees to gather. It has evolved into a high-stakes production environment where the boundaries between enterprise IT and broadcast engineering have completely dissolved. With visual display hardware now consuming nearly half of all corporate technology budgets, organizations are under immense pressure to deliver flawless, immersive experiences that rival professional studios. However, this demand for premium visual real estate routinely collides with strict architectural limitations, aggressive sustainability mandates, and the harsh economic realities of mass deployment.

Located within the celebrated THE GRAND LA complex, Dataland dedicates roughly 25,000 sq ft to public galleries and 10,000 sq ft solely to the hardware infrastructure needed to support its data-driven exhibits.

The narrative shifts from reactive chaos to proactive control through the implementation of Biamp Workplace. Recognized with an Inavation Award at ISE 2026, this centralized platform fundamentally redesigns how enterprise AV is monitored. It replaces abstract data lists with actionable, geospatial intelligence.

Jabra has aligned its primary video bar systems, including the PanaCast 55 VBS and PanaCast 40 VBS, to run natively on this secure MDEP architecture. For enterprise IT directors, this integration neutralizes traditional friction in the cybersecurity procurement process. It ensures that video endpoints can be deployed across highly regulated corporate networks without exposing the organization to firmware vulnerabilities.

Everything needs an enabler. Let’s talk about prerequisites today. Imagine the high stakes of a multinational energy firm facing a critical regulatory audit. The executives are gathered in their primary crisis center, attempting to coordinate a rapid global response. Suddenly, the Microsoft Teams Copilot transcription begins logging absolute nonsense. The ambient noise in the room overwhelms the legacy microphones; remote stakeholders instantly lose context, and operational velocity drops to zero. The IT director watches the disaster unfold, realizing that the most expensive artificial intelligence software is entirely useless without flawless physical audio capture.

GPA and Cisco help global enterprises standardize Microsoft Teams Rooms with AI-powered Cisco devices, Connected Intelligence, and flexible interoperability.

Have you ever had an urgent meeting and couldn’t find the right space? Of course you did. We have all been there. Imagine a newly hired project manager stepping out of the elevator into your flagship headquarters. The interior design is stunning. The lighting is perfect, and the acoustic treatment is flawless. But it is 9:55 a.m., and she needs a huddle room for a crucial client call. She checks her phone. Every single room on the floor is fully booked.

Imagine the central command center or the flagship architectural lobby of a global tech headquarters. It is high noon, and sunlight is pouring through the floor-to-ceiling glass. A critical live data visualization or a high-production brand film is playing on the massive video wall. Suddenly, the intense ambient light washes the contrast out into a milky gray. A cluster of damaged pixels from a recent cleaning mishap draws the eye like a magnet, ruining the visual fidelity. For the stakeholders in the room, the experience is incredibly underwhelming. For remote teams or public audiences watching a live broadcast feed of the space, distracting scan lines crawl across the screen constantly. 

GPA and Ashton Bentley are proud to announce Ashton Bentley are joining the GPA Partner Program—further strengthening both companies their ability to deliver intelligent, scalable AV experiences to enterprise customers around the world.

Conference audio goes way back. A collection of single-purpose black boxes has defined professional audio in the enterprise. A DSP for processing, a codec for communication, and receivers for wireless microphones, alongside the installed microphones and speakers themselves, each represented a separate hardware investment. Beyond the capital expense, each box added layers of design, installation, and configuration costs, while consuming rack space and power.