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Triple whammy! GPA welcomes Three new Global Partners

Welcome to GPA - Sennheiser, Intel, and Microsoft!

The GPA Partnership program helps Partners deliver their products to global customers efficiently through commercially beneficial cooperation.    This tiered program features partnership levels including Awareness, Education, Relationship, Global Deliver, and Strategic Partnership.

The long list of Global Partners has increased by three recently with the addition of the Sennheiser, the leading global manufacturer in audio technology; Intel with its Unite Solution, a frictionless collaboration platform; and Microsoft and their Team’s chat-based workspace for more engaging and meaningful conversations.


Since 1945 this family business has been shaping unique sound experiences for customers with headphones, loudspeakers, microphones, and wireless transmission systems. Sennheiser’s dedication to enhancing user experience within the corporate meeting environment space is a perfect and natural fit with GPA.

“By joining GPA’s partner program, Sennheiser joins one of the world’s largest AV organizations and an amazing group of talented professionals in audio-visual integration. We look forward to sharing our best practices to enhance collaboration and to ensure ultimate user experience” – Charlie Jones, Global Alliance & Partnership Manager, Business Communication, at Sennheiser.


Intel’s new Unite® Solution provides a secure content sharing and collaborative platform for end-users. Easily creating and managing content, Unite® Solution wirelessly connects displays, employees, and mixed technology environments to facilitate team collaboration seamlessly wherever users chose to work from.

As an open, and expandable platform, Unite enables the addition of external tools and functionalities such as Zoom, WebEx, in-room controls, and whiteboarding to name a few. This simple fully scalable product will grow with customer’s needs.

“Intel is a Fortune 50, $70+ billion-dollar revenue company with a globally recognized brand operating across the globe. We want an A/V partner that can meet Intel’s global reach and scale needs to drive Intel Unite sales globally.” – Gavin Morriss, EMEA Unite Sales and Customer Enablement Manager, Intel Corporation.


As a key Microsoft partner, GPA gains access to an exclusive array of resources, programs, and tools that will facilitate the growing community of like-minded global organizations within the audio-visual meeting space.

With the capability to connect from anywhere, at any time, Microsoft’s suite of communication tools offers solutions for the new and evolving hybrid workspace.  The strategic partnership between Microsoft and GPA is poised to navigate efficiently the increasing demand for effective, streamlined, and global communication requirements for organizations.

“We are thrilled to count these three well-known and successful organizations as global partners.  GPA’s goal to bring big ideas for better global communication through technological advancements can only be achieved with partnerships such as these. As the world gets smaller, our dreams will only get bigger.“

– Mike Stead, Director, Programs, and Partnerships at GPA