Conference audio goes way back. A collection of single-purpose black boxes has defined professional audio in the enterprise. A DSP for processing, a codec for communication, and receivers for wireless microphones, alongside the installed microphones and speakers themselves, each represented a separate hardware investment. Beyond the capital expense, each box added layers of design, installation, and configuration costs, while consuming rack space and power.

Many of us have been there. For decades, managing a global fleet of audiovisual assets has been a reactive, resource-intensive process. When a system in a distant office failed, the response was inevitably a service call, leading to costly downtime and dispatching technicians. Hardware reliability, while important, is now merely table stakes. The true competitive advantage for a global enterprise in 2025 lies in manageability. The critical question for IT leaders is no longer if the technology works, but how efficiently it can be monitored, maintained, and optimized at scale. How do you ensure a consistent, high-quality experience across 500 meeting rooms without hiring 50 new technicians?

Hybrid work can mean anything and everything by now, depending on who you ask. The transition to a permanent hybrid work model is complete. For global enterprises, “hybrid work” is now just “work.” Yet, a critical challenge remains that technology alone has struggled to solve: meeting equity. If your remote workers are treated like second-class citizens in meetings, with a poor view of the room and no voice in the conversation, your collaboration strategy is failing. The solution is not simply better cameras or microphones; it is about adding a new layer of intelligence to the meeting room itself.

Is value only what can be seen? For years, technology has often been the adversary of intentional interior design. Conversations about AV systems typically happened long after architectural plans were finalized. For architects and designers, technology was the clunky black box, the source of unwanted heat, and the obtrusive element they were forced to accommodate rather than integrate. In the most exclusive corporate environments, from the C-suite office to the client-facing boardroom, the primary goal was to conceal the hardware. Now, a new philosophy has emerged, driven by groundbreaking display technology: what if the display could simply disappear?

Enrich the all-hands events! The era of the static lobby poster and the uninspired town hall is over. Or is it? Today, the world’s leading corporations are becoming media companies, if they want or not, and their headquarters are transforming into broadcast studios. The modern enterprise no longer just communicates; it produces. Your CEO needs to address a global workforce with the fidelity of a nightly news anchor, and your physical spaces must serve as the dynamic, cinematic set for that message. The brand is no longer just what you say, but how you show it.