Skip to main content

AVI Systems Sales Vice President Don Mastro Named to Dual Role at GPA

GPA and AVI Systems announce the appointment of Don Mastro, Vice President of Sales at AVI, to the dual role of Vice President of Global Sales at GPA. Earlier this year, AVI became the Regional Business Unit for GPA in the United States. GPA helps global enterprise organizations think and act global as they create workplaces that deliver an engaged workforce. Through collaboration tools and environments, GPA helps employees share knowledge, ideas and work together.

AVI Systems Sales Vice President Don Mastro Named to Dual Role at GPA
 
He has built global sales teams at AVI Systems as well as in leadership roles where he worked previously, so this additional role with GPA is a perfect fit. –  Jeff Stoebner, President and CEO of AVI Systems

“Don lends AVI and GPA decades of sales leadership expertise,” said Jeff Stoebner, President and CEO of AVI Systems.

With the right team and structure in place, there’s a great deal of runway for growth. I am confident in delivering results for GPA – Don Mastro

In this new leadership position, Mastro will head both the AVI Systems sales team as well as the GPA sales leadership team where he will set sales strategy, oversee staff, facilitate regional sales meetings and sales reporting. GPA currently has multiple go-forward sales priorities in place in order to capitalize on market opportunities and drive revenue growth.

“I’m excited about taking on this additional role and helping GPA reach its sales targets,” said Mastro.

In addition to his expertise in unified communications and audiovisual technologies, Mastro provides many years of experience in business development at large enterprise, multinational organizations. During his career, he has held leadership roles at GE Capital, Intellisys Group, AVI-SPL, and Crestron Electronics. Since joining AVI in 2017, he has built a team of 100-plus sellers directly responsible for annual revenue growth goals. In addition to AVI direct reports, the GPA sales enablement coordinator will also report to Mastro.

Mastro holds a Bachelor’s degree in management and marketing from Hamline University, St. Paul, Minn. He is a Certified Technology Specialist and has served on the Board of Governors at InfoComm, which produces the largest professional audiovisual trade show in North America.

From Don’s first engagement within our Global Sales Leadership team his experience and natural leadership delivered tangible impacts and outcomes.  His promotion to this role was a natural step to recognize those contributions, but also represents our confidence in his ability to lead the unparalleled sales growth opportunity we have ahead of us – Byron Tarry, Managing Director GP
Clear Filters
Designing AV for a Net Zero Future: GPA at the AV Sustainability Summit
Marjolein Koens-Schaddelee - AVEX - GPA Netherlands - Designing AV for a Net Zero Future - GPA at the AV Sustainability Summit
Designing AV for a Net Zero Future: GPA at the AV Sustainability Summit
Designing AV for a Net Zero Future: GPA at the AV Sustainability Summit

The audiovisual industry is facing a critical turning point where environmental responsibility must align perfectly with enterprise performance. On October 7, 2026, industry leaders will gather to address these exact challenges at the AV Sustainability Summit in London. Setting the stage for this vital conversation, Marjolein Koens Schaddelee, Managing Director of AVEX and Board Member of GPA, will deliver the opening keynote address.
How Big Should a Meeting Room Display Be? [A Guide for Space Planners and Workplace Architects]
How Big Should a Meeting Room Display Be - A Guide for Space Planners and Workplace Architects
How Big Should a Meeting Room Display Be? [A Guide for Space Planners and Workplace Architects]
How Big Should a Meeting Room Display Be? [A Guide for Space Planners and Workplace Architects]

How big should a meeting room display actually be? How do facility managers, corporate real estate leads, and architects design spaces that remain functional, comfortable, and valuable for years to come?
Architecting a Global Identity: Ellesse Fehlberg Named to CI 40 Under 40
Architecting a Global Identity - GPA Ellesse Fehlberg Marketing Director Named to CI 40 Under 40
Architecting a Global Identity: Ellesse Fehlberg Named to CI 40 Under 40
Architecting a Global Identity: Ellesse Fehlberg Named to CI 40 Under 40

Commercial Integrator has officially released its 40 Influencers Under 40 list for the class of 2026. Ellesse Fehlberg, Director of Global Marketing for GPA, has been recognized as one of the rising stars blazing a trail across the AV galaxy. This prestigious list highlights professionals under the age of 39 who are actively driving the future of the industry. We extend a huge thank you to the entire AV community and congratulate every single honoree on this year’s list for their incredible contributions.
GPA Expert Update: Global Standardization, AI Literacy, and the Experience-Driven Workplace
Sujith Sivaram and AVIXA David Labuskes - GPA Expert Update Global Standardization, AI Literacy, and the Experience-Driven Workplace
GPA Expert Update: Global Standardization, AI Literacy, and the Experience-Driven Workplace
GPA Expert Update: Global Standardization, AI Literacy, and the Experience-Driven Workplace

To understand where enterprise technology is going, organizations must first examine how the industry defines its core purpose. David Labuskes, CEO of AVIXA, provided a foundational perspective on this evolution in conversation with Sujith Sivaram, the Managing Director of the GPA team in Singapore. While David is not a GPA staff member, AVIXA serves as the central umbrella organization for the commercial audiovisual industry worldwide, giving him an overarching vantage point on global market maturity.
Forté and GPA Announce Strategic Transition, Positioning Both Organisations for Future Growth
Forté and GPA Announce Strategic Transition
Forté and GPA Announce Strategic Transition, Positioning Both Organisations for Future Growth
Forté and GPA Announce Strategic Transition, Positioning Both Organisations for Future Growth

Discover more from GPA

Subscribe now to keep reading and get access to the full archive.

Continue reading