What’s on with GPA at ISE 2025

At ISE 2025, our global team will be there to explain why you need a strategic and comprehensive program, and how this will provide ROI by saving time, reducing costs, mitigating risks and increasing efficiency. GPA will be hosting numerous keynotes and presentations from leading industry experts as well as hosting networking events at ISE.

Hear the latest updates from the world’s largest and most experienced AV integrator where we will share our insights into the strategy behind building an enterprise strategy, global program management, standardized designs, innovation and sustainability.

ISE 2025 will bring our 180+ team members from all corners of the globe to meet and collaborate with our key enterprise customers, technology partners and the wider industry.

Monday Evening – Hola Barcelona
7.00pm – 10.00pm

Our global team, key partners and customers will come together the night before ISE 2025 officially commences to connect in Barcelona. For our key customers and partners who join us at Hola Barcelona, they will get to meet face to face with the team who are driving enterprise business globally. Throughout the evening, it will become clear what makes GPA different both in people, culture and attitude. This event is a great way to meet our new team members that will be in attendance, and understand more about GPA, our business model, our people and our global customers

GPA’s Global Lounge – Europa Suite
Tuesday – Thursday during ISE

GPA will have our exclusive Global Lounge open to customers and key partners through the show. As well as coming in to network, we have four private meeting rooms so if you need a quiet place to talk we have you covered.

Engage with GPA staff from any and every corner of the globe
Meet with key global contacts from leading GPA vendor partners.
Refuel with refreshments and snacks throughout the day
Connect to WiFi and use our Charging Stations to charge your devices

GPA | STIM Stand on the show floor – Hall 2, 2Q700
Tuesday – Friday at ISE

The GPA team are jointly hosting everyone with our Italian shareholders from STIM Tech Group at 2Q700 this year on the show floor. GPA & STIM will take you on a journey around the world, showcasing our expertise with modern workplace collaboration.

Lunch & Learn Sessions at the Global Lounge
Europa Suite

At ISE 2025, we will host three insightful Lunch & Learn sessions where you can come grab a bite to each and listen to some of the top industry experts openly and freely share their thoughts on some of the most challenging and dynamic developments in our industry.

Tuesday – Fireside Chat with Ilya Bukshteyn, VP of Microsoft Teams Calling and Devices
12.30pm – 2.00pm

A crowd favourite and always insightful, we are incredibly excited to have Microsoft’s global lead of their Calling devices strategy Ilya Bukshteyn back again in the GPA Global Lounge at ISE 2025. Ilya will be providing unscripted insights into the latest direction and roadmap for the Microsoft Teams Rooms ecosystem, the meeting experience, and the impact AI will bring to the meeting room.

This closed door, unrecorded session typically sees a high degree of transparency and willingness to tackle the difficult questions. Over lunch, Ilya will share his thoughts, expectations, insights, and the commitments around the Microsoft Teams meeting experience and its future potential.

Wednesday – From Vision to Reality: Lessons from Modern Work Transformations in Businesses Globally
12.00pm – 2.00pm

Join this insightful panel session where customers share first-hand accounts of their journey upgrading meeting rooms, video conferencing solutions, and collaboration spaces. Gain valuable perspectives as they discuss what worked seamlessly, the challenges they faced, and lessons learned along the way.

This candid conversation will highlight best practices, innovative approaches, and practical improvements that can make a significant difference in similar projects. Whether you’re planning your next upgrade or looking to enhance your existing spaces, this session offers actionable insights directly from those who’ve been in your shoes.

Thursday – AI and the impact on sustainability in the workplace panel session
12.00pm – 2.00pm

In this engaging panel session, we explore the transformative role of Artificial Intelligence (AI) in driving sustainability within modern workplaces. Industry leaders and innovators will discuss how AI technologies are optimizing energy consumption, enhancing resource efficiency, and reducing carbon footprints in office environments.

From smart building systems that adapt in real-time to AI-driven office management, the panel will delve into the opportunities and challenges of leveraging AI for a more sustainable future. Attendees will gain insights into actionable strategies and cutting-edge solutions to align workplace practices with environmental goals, creating a greener, more resilient global enterprise.

Happy Hours in the Global Lounge
4.30pm – 6.00pm Tuesday and Wednesday

At the close of Tuesday and Wednesday, join GPA and our key partners at the Global Lounge in the Europa Suite for a networking Happy Hour.

You can come and meet our core team from over 25 countries who will be at ISE.

For any further information on GPA or to contact GPA at ISE, reach out to:

Ellesse Fehlberg
Director of Global Marketing
Ellesse.fehlberg@thinkgpa.com

Presentations and Performances
in the STIM | GPA Theatre

Join us at the Theatre on 2Q700 during ISE for exciting presentations that explore cutting-edge solutions like Microsoft Places and more!

Discover how technology is reshaping collaboration, optimizing hybrid work environments, and empowering teams to stay connected like never before.

But that’s not all—immerse yourself in live performances that bring creativity and inspiration to life.