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Minneapolis | 8 November 2023

GPA USA Chief Technology Officer, Brad Sousa, Dies Unexpectedly

GPA are deeply saddened to share the passing of our dear friend and colleague Brad Sousa, GPA USA’s CTO.

Within his role as CTO of AVI Systems, Brad played a pivotal leadership role within GPA, in particular around innovation around our global solutions and services portfolios. He will be fondly remembered for his powerful and inspiring keynotes at all of our global events and his effortless words of wisdom to our global tech and innovation team.

“In Brad’s passing AVI, GPA, our industry, and indeed the world lost a gentleman and a genius and we are all the worse for it. But personally, I lost a friend, a mentor, a role model – and in that I am SURE I am not alone. In a world that continues to get pulled towards nationalism vs globalism, selfishness vs selflessness, conflict vs collaboration, partisanship vs open mindedness, Brad proved to himself and all around him daily the value and the rewards of the latter in each and every case.”

Byron Tarry, CEO of GPA

The leadership at AVI Systems today shared that Brad Sousa, an industry veteran, thought leader and Chief Technology Officer of the company, died unexpectedly while attending a company event in Austin, Texas.

“This tragic news affects so many people, including Brad’s loved ones, our AVI Systems family, and the entire audiovisual and unified collaboration industry,” said Jeff Stoebner, CEO, AVI Systems.

“Brad joined AVI more than 15 years ago and has been instrumental in elevating our industry and the work our employees do across industries and around the world. He is an irreplaceable, amazing human being, a father, grandfather, and a person who truly cared about everyone he worked with or spoke with. Our hearts go out to his entire family at this difficult time.”

Jeff Stoebner, CEO of AVI Systems and Chairman of GPA

First joining AVI Systems in 2008, Brad created and led the company’s technology practices, overseeing the development of solutions clients used around the world. He was named Chief Technology Officer in 2016, after serving as both the director of Unified Collaboration and entering the role with more than 20 years of experience as a leader in the professional audiovisual technology industry. He led teams and organizations to develop different competencies and product offerings for people in the private and public sectors, education, and health care. His vision and expertise in unified and visual collaboration technologies resulted in the development of custom solutions for organizations worldwide and helped to shift how organizations communicate and collaborate.

Brad was also a frequent speaker at symposiums and workshops, addressing the application of visual collaboration technology and the creation of human impact for all who used AV and UC solutions. He also served on the board of AVIXA, the AV industry’s largest trade association, and was a three-time recipient of the Smithsonian Award for Technology in Academics.

Brad was a native of Seattle, Washington. He and his wife, Janelle, spent their time together with family in San Diego and Nashville.


GPA helps global enterprise organizations to think global, and act global, as they strive to create workplace that delivers an engaged workforce. Their goal is to inspire employees with collaboration tools and create environments to share their knowledge and ideas, working together to perform at their best.

With over 6,000 specialized AV/UC staff in 150+ cities, they deliver simple, scalable, and standardized collaboration technology solutions and services, driving business velocity and ultimately competitive market advantage for their customers. GPA are specialists in collaboration and have a true global footprint, yet with their localized operational infrastructure and cultural awareness, are able to help customers achieve the best outcomes for user adoption and business impact.