GPA at Infocomm Asia 2026
You're invited to our panel session:
Maximising AV ROI in the Hybrid Era: Turning Technology Investment into Business Value
Wednesday 15 July
4.30pm - 5.15pm
Organizations continue to invest heavily in collaboration technologies, meeting spaces, and workplace experiences to support hybrid work. Yet many struggle to answer a simple question: are employees using these solutions as intended, and are they delivering the expected business value?
This interactive discussion and workshop session will bring together workplace, IT, AV, and digital transformation leaders to explore what it takes to maximize return on technology investments in today’s hybrid environment. Rather than focusing solely on technology selection and deployment, the conversation will examine the broader factors that influence success, including user adoption, organizational readiness, workplace behaviors, training, support, and change management.
Participants will discuss common challenges such as underutilized meeting spaces, inconsistent user experiences, low adoption of new features, and difficulties measuring business outcomes. Together, we will explore practical strategies for increasing utilization, driving employee engagement, improving collaboration experiences, and better aligning workplace technology investments to business objectives.
Designed as an open forum, this session encourages attendees to share experiences, lessons learned, and best practices with peers facing similar challenges. The result will be a collaborative discussion focused on how organizations can move beyond deployment and create sustainable value from their AV and collaboration technology investments.
Whether you are planning a refresh, rolling out room standards, or looking to improve the performance of an existing technology estate, this workshop will provide practical insights into turning workplace technology investments into measurable business outcomes.
Register Here
Why visit the GPA Global Lounge ?
- Attend informative customer sessions with top thought leaders
- Find a quiet place to sit and have a meeting off the show floor.
- Engage with GPA staff from all over APAC
- Meet with key global contacts from leading GPA vendor partners.
- Refuel with refreshments and snacks throughout the day
- Join our 5:15pm Happy Hour Wednesday & Thursday
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