Circular AV Mounting Systems and Workplace Strategy
The foundation of a high-performance meeting environment is often hidden behind the display. While the focus of workplace technology typically falls on the latest cameras or software interfaces, the actual longevity of a global rollout hinges on the hardware that secures it. For enterprise organizations aiming to reduce waste and improve long-term operational efficiency, true sustainability begins with a highly intentional component-level workplace strategy.
In the latest episode of the BRIX zero podcast, Marjolein Koens-Schaddelee from AVEX, our regional team in the Netherlands, sits down with Frank Hoogerwerf, Co-founder of Kenwel. They discuss how shifting toward modular, generic hardware designs can drastically extend the lifecycle of global AV projects. Watch the full technical discussion below.
Modularity as a Pillar of Workplace Strategy
When executing global AV projects across dozens of international locations, hardware flexibility is a critical factor in managing capital expenditure. Traditional mounting solutions are often proprietary and rigid, making them obsolete the moment a display is upgraded. A modern workplace strategy avoids this waste by prioritizing hardware that functions as a universal, modular platform.
Kenwel approaches this challenge by designing mounting systems as a series of interoperable modules. By using a standardized base plate and a small selection of interchangeable components, integration teams can create nearly 30 different technical configurations. This approach offers direct advantages for large-scale enterprise environments:
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It allows IT teams to refresh display technology without replacing or reinstalling the underlying wall mounts.
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It reduces the complexity of spare parts management across a global real estate portfolio.
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It accelerates installation timelines, reducing on-site disruption during technology refreshes.
Driving Efficiency Through Supply Chain Collaboration
Achieving a circular economy within the professional AV sector requires deep collaboration throughout the entire supply chain. At GPA, we partner with specialized manufacturers to standardize these efficiencies for our multinational clients. By involving hardware designers early in the planning and management phase, we can simplify technical requirements and eliminate redundant components before they are ever manufactured.
This collaboration also extends to logistics. To move away from the waste associated with single-use packaging, the team is pioneering modular, reusable transport carts. These ‘milk run’ style systems allow hardware to be delivered safely and installed immediately, with the empty carts returned to the manufacturer for the next shipment. This process eliminates the high costs and environmental impact of disposing of tons of cardboard and plastic across an enterprise campus.
Managed Services and the Return Loop
A global technology footprint is truly circular only when the hardware can be effectively recovered and repurposed. By maintaining ownership or providing comprehensive managed services, integrators can ensure that 100% of the mechanical components are returned at the end of their first lifecycle.
Because these mounting systems are designed to be generic and durable, they are ideal candidates for refurbishment. Components that are no longer needed in one location can be returned, inspected, and redeployed in a new facility. This level of support services ensures that metal brackets and structural parts continue to provide value for decades, rather than ending up in a landfill.
Focusing on simple, modular, and high-quality mounting foundations is a practical step toward reducing the total cost of ownership for workplace technology. If your organization is ready to move beyond marketing terms and implement a measurable, circular technology roadmap, we invite you to connect with our experts. Please reach out via our contact form to discuss a strategic approach for your global facilities.
