GPA created a formal vendor partner program to align with leading technology manufacturers and develop standards and support for better goods and service delivery to the global marketplace.

A partner in this category is in strong alignment with the GPA vision and enables a consistent user experience and platform for solutions anywhere in the world.

GLOBAL PartnerS 

Quite often the procurement and logistics of technology equipment is one of the most complex,
costly and time-consuming parts of a global roll out, especially when standardization of room types is paramount. GPA recognized this need for our global customers and have since built a strong partnership with global distributors.

 Tech Data and Anixter are two of the world’s largest technology distributors, helping  some of the largest organizations bring their products to market all while offering a wide range of technical and business support services. With many logistics centers worldwide, Tech Data and Anixter work alongside GPA when it comes to the sourcing and distribution our multi-country projects.


market research partnership

With thousands of new products being released each year and trends changing so quickly, GPA wanted to guarantee we are providing the most trustworthy and relevant information and solutions on to our customers. To do this we needed a strong market research partner to work with.

Recon Research are a consultancy and advisory firm focused on unified communications conferencing, collaboration and AV. With the knowledge and experience of the Recon Research team, GPA are able to strategically and confidentially implement communication and collaboration technology that is suited for the global workforce or large enterprises.


GPA consists of authorized dealers and partners with leading audiovisual and digital media manufacturers.

A list of some partner affiliations includes:

  • Elite Partner with Crestron
  • Microsoft Developer Network
  • Premier Certified Cisco Channel Partner & AV Integrator Preferred Solution Provider
  • AVIXA Diamond Level Partner
  • Platinum Polycom Certified Service Partner

The GPA’s Global Excellence Awards are rewarded annually to the leading Audio, Video, and UC manufacturers and vendors who show the highest level of commitment to delivering a superior experience worldwide.

This determination is made by analyzing the results of a survey sent to executives, sales, and engineering teams at all GPA member organizations. Each nominated vendor is rated in 5 categories: product innovation, technical support, sales and marketing programs, commercial flexibility, and commitment to global deployment and support programs.

We are pleased to share our seven Vendor Global Excellence Awards recipients for 2021 – Bose, Crestron, Legrand, LG, Logitech, Samsung, and Shure.