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GPA is a representative of the new era of the collaborative shared economy. We are an organization built upon distributed accountability and ownership, shared knowledge and innovation, and individual benefit driven by a primary focus on overall community gain.

GPA encompasses 27 expert Regional Business Units (RBUs) with localized delivery capability in 49 countries globally.  We have over 4000 employees, and well over $1B in annual AV/UC related revenues.

Our offer to you is our unparalleled global experience and knowledge in sharing new ideas with you,  challenging you to think differently, and  ensuring together we build  better collaborative outcomes that define success for all of us.

We listen, therefore we succeed.
Finding the Nuance.
Outcomes delivered. 

“Collaboration technologies only fulfil their true value when they bring communities of people together to share their ideas and achieve meaningful outcomes. Enabling this is the key vision of GPA”
– Byron Tarry, Managing Director GPA

GPA B.V., our Dutch registered legal operating entity, is wholly owned by our Regional Business Units (RBU’s) and delivers the infrastructure, support, enablement, and guidance to the RBU’s it was built to unite and serve.

Throughout our journey as a global organization, we have consistently spent our energies challenging the status quo, setting new and innovative paths for ourselves and the industry to be ‘better’. To quote Dr. Amar Bose, better, by its nature, means one needs to do ‘different’, but following through on what it takes to indeed Be different requires ‘Courage’! We strive to exhibit that courage every day – internally, and across the industry at large.

Our tagline ‘think global, act global’ speaks to the vision of GPA and our core values of an honest, trustworthy, and loyal team who, spread out across the world, work, and act as one. It sums up the way we go about business every day. We want the world to know of and experience the GPA difference. It sets us apart from the crowd as our global clients, prospects, and stakeholders value the importance of a united global team.
Our mission is to ensure that our technical and our global business expertise remains at the forefront of the industry by having superior product knowledge, developing appropriate training programs for our staff, and openly sharing local information that can impact global businesses. We always put our customers first and aim to satisfy every customer’s unique needs, ensuring that they can use their technology solution to its full potential.
Our History
In 2008 GPA was formed (then known as Global Presence Alliance) to help customers have one global source for audio, video and unified communications solutions. The vision was to have a combined talent pool of thousands of professionals delivering excellence, following the same protocols and procedures across the globe.
Over the last decade, we have grown significantly as an organization, building stronger bonds, breaking down silos, openly sharing our knowledge and becoming the global AV integrator who truly wants to make a positive difference to the world.
With the combined strength of thousands of professionals sharing the same passion, culture and vision to innovate, GPA is uniquely capable of offering solutions that capture the imagination and exceed our clients’ expectations worldwide.
Global Presence Alliance was formed, coverage in five countries
Global Presence Alliance organizational charter published, and an inaugural Board of Directors elected.
Our global footprint hits 30 countries
Our Accredited Partner Program launches, ensuring global delivery consistency with our key Vendors.
Total combined global revenue breaks USD$1B annually
We launched Insight, our global program tracking & management platform.
Our “Global Care” service management platform and global service desk was launched
GPA B.V. was registered, solidifying our global organisational structure, truly becoming one!
GPA University launches, giving our staff the ability to upskill on a global scale.
The “Velocity” solution portfolio launches, a “standardized” global enterprise collaboration strategy offering.
GPA rebrand is officially unveiled at ISE2020.

Because of the very nature of our organization’s evolution and structure. We are more than just business colleagues, we are friends, family, a committed community that looks beyond individual gain to shares best practices, innovation, and thought leadership for the common good. One united team built upon foundations like accountability, collaboration, ownership, and fun.

A seven-person Board of Directors drawn from executive leaders from within our RBU’s provides strategic guidance and direction to GPA BV’s executive leadership, as we collectively all strive to live up to our commitment to global delivery consistency and excellence .

Communities however need leaders, those responsible for everything from building the culture and structures that guide all of our everyday actions, to building the vision and strategy of what we strive to be. Our organization thrives on its diversity, and the depth and breadth of our leaders below.

Byron Tarry

As CEO, Byron works directly with and reports to the GPA Board to define and execute the strategic goals and objectives for the organization. Byron has been a highly active member of GPA since its inception in 2008, serving as its elected President until he joined the organization in a full-time capacity as its first Executive Director in 2017. With more than twenty years of experience in the AV industry, Byron has extensive expertise in global partnerships, relationship management, and operations.

John Schienbein
Executive Vice President

As GPA’s Executive Vice President, John has had a long-standing relationship with GPA since the beginning.   With a hands-on approach to systems integration, service, and procurement, John has extensive experience on the global scene in terms of Operation Excellence.  He is responsible for the development and optimization of procedures & infrastructure across GPA’s diverse business operations as well as cultivating the organization’s culture and vision, business efficiency, and delivery excellence.

Don Mastro
Vice President, Global Sales

As Vice President of Global Sales, Don is responsible for leading GPA’s global sales initiative by implementing the budgeting, reporting, and forecasting structures.  He chairs GPA’s Global Sales Leadership Team to identify, develop, and recommend strategic sales programs, initiatives, structures, and methodologies and assist with the organization’s effort to grow and improve the organization. Don also provides GPA’s Executive Management team and Board with visibility and measurable results.

Maru Gaitan
Vice President, Knowledge Share

With extensive experience within the professional AV industry, Maru has witnessed the rapid evolution of technology and the impact it has had on both customer and market needs.  Responsible for developing the content for GPA University, Maru has been a passionate proponent of creating a space to build and share knowledge within the global regional units and help spread GPA’s philosophy and global delivery promise.

Mike Stead
Director, Global Partnerships

As Director of Global Partnerships, Mike works with the broader GPA team to implement and maintain GPA’s alignment and deliverables with vendor partners, as well as customer-related initiatives through RBU’s.   Mike is also responsible for member engagement, and communications, as well as administrative alignment throughout the organization. Mike’s background is in mobile & IT program management, global executive telepresence management, and knowledge-worker AV solutions.

Ken Bayern
Director, Global Account Strategy

As the Director of Global Account Strategy, Ken is responsible for leading the global account strategy and the management of the global business development team.  He also facilitates GPA’s alignment with key manufacturer partners and the world’s preeminent delivery and support organizations.  With a wealth of knowledge in global enterprise sales, growth, and operations, Ken has had a long career in business development and management within AV the technology sphere.

Ellesse Fehlberg
Director, Global Marketing

As a dedicated brand ambassador, Ellesse has the task of heading all global marketing initiatives for GPA.  In addition to a thorough understanding of marketing branding and strategy, she has an extensive understanding of technology and the AV industry. In her role as the Director of Global Marketing, Ellesse believes that people are at the heart of any successful audio-visual integrator, and the driving fundamental behind GPA’s marketing strategy.  Effective and clear communication that transcends language and cultural barriers.

Joe Clarke
Director, Global Program Delivery

With an extensive background in telecommunications, Joe is the newest recruit to the GPA Leadership Team. An experienced Project Manager with a track record in operational management and adept at leading complex projects, Joe also possesses a broad range of technical competencies. As a Prince2 and Managing Successful Programmes (MSP) registered practitioner, he is highly proficient at delivering value for money solutions for customers.


Roman Ceriani
GPA Spain
Sujith Sivaram
Tobias Enders
GPA Germany
David Carroll
GPA Ireland
GPA Sue Stechly
Susan Stechly
GPA Canada
GPA David Lesch
David Lesch
GPA Czech Republic
GPA Magnus Krabbe
Magnus Krabbe
GPA Sweden