How Transparent OLED Technology is Transforming Spaces Through Art and Immersive Experiences

At Frieze New York 2025, visitors were treated to a striking union of technology and creativity. LG teamed up with acclaimed artist Steven Harrington, known for his vibrant California-inspired pop art, to create an immersive display powered by cutting-edge OLED technology. While this may not seem directly related to the typical AV solutions used in meeting rooms, it showcases the incredible potential of pairing technology with art to design unforgettable spaces.

The Event: A Fusion of Pop Art and OLED Innovation

Steven Harrington’s colorful, whimsical designs took center stage through LG’s transparent OLED TVs, including the stunning LG SIGNATURE OLED T. These screens became digital canvases for his psychedelic artworks, allowing his characters and patterns to come alive in dynamic and unexpected ways. One standout was Mello, a playful recurring character in Harrington’s work. Visitors could watch Mello seamlessly transition between opaque and transparent displays, creating a surreal, almost augmented reality-style experience.

This collaboration wasn’t just a demonstration of what OLED technology can do. It was an example of how digital displays can surpass their traditional roles. They can set the tone for a space, engage an audience, and create a multi-sensory environment that leaves a lasting impression.

Why This Matters for AV Design

While GPA focuses primarily on providing AV solutions for meeting rooms, board rooms, and other collaborative professional spaces, events like this illustrate the broader applications of technology in creating memorable and impactful experiences. The use of transparent OLED displays in a gallery setting also highlights possibilities for other environments. Imagine corporate lobbies, retail spaces, or event venues where technology seamlessly blends with art to grab attention, spark conversation, or even tell a story.

For example, many businesses prioritize efficiency and functionality when installing AV systems in meeting rooms. Still, increasingly, companies are looking to create spaces that do more than serve a purpose. Whether adding an artistic element to a video wall or integrating visually stunning digital signage, there is room to push boundaries in how technology enhances spaces.

Creative AV integration for wow-factor experiences

The collaboration between LG and Steven Harrington shows that display technology can be more than a means to relay information. It can be a tool for storytelling and a medium for creativity, perfect for environments where making an impression is key. It also challenges us to think about spaces differently. Meeting rooms, hotels, and common areas can benefit from design elements that inspire rather than inform.

Ultimately, this fusion of art and tech propels the idea that displays are not just an endpoint but a pivotal part of an experience. And that same vision can be scaled and adapted to fit the needs and goals of businesses seeking cutting-edge AV solutions. At GPA, we may focus on functional deployments like conference room AV setups, but opportunities to be part of larger, experience-focused transformations inspire what we do. Innovations like transparent OLED technology remind us of the endless possibilities for reimagining how technology shapes the environments where we meet, work, and engage.

This collaboration at Frieze New York sparks an important conversation about technology’s role in creativity and design. Integrating tech with art can transform how we experience a space, whether in meeting rooms, boardrooms, or galleries. It’s less about the tech itself and more about the emotions, connections, and impressions it can create. That’s technology at its best. Are you interested in turning your spaces into a wow-factor experience for your marketing or visitors? Contact us today to get the best options for innovative AV installations around the globe!