What’s on with GPA at ISE 2024
At ISE 2024, our global team will be there to explain why you need a strategic and comprehensive program, and how this will provide ROI by saving time, reducing costs, mitigating risks and increasing efficiency. GPA will be hosting numerous keynotes and presentations from leading industry experts as well as hosting networking events at ISE.

Hear the latest updates from the world’s largest and most experienced AV integrator where we will share our insights into the strategy behind building an enterprise strategy, global program management, standardized designs, innovation and sustainability.
ISE 2024 will bring our 200+ team members from all corners of the globe to meet and collaborate with our key enterprise customers, technology partners and the wider industry.
Monday Evening – Hola Barcelona
7.00pm – 10.00pm
Our global team, key partners and customers will come together the night before ISE 2024 officially commences to connect in Barcelona. For our key customers and partners who join us at Hola Barcelona, they will get to meet face to face with the team who are driving enterprise business globally. Throughout the evening, it will become clear what makes GPA different both in people, culture and attitude. This event is a great way to meet our new team members that will be in attendance, and understand more about GPA, our business model, our people and our global customers


GPA’s Global Lounge – Europa Suite
Tuesday – Thursday during ISE
GPA will have our exclusive Global Lounge open to customers and key partners through the show. As well as coming in to network, we have five private meeting rooms so if you need a quiet place to talk we have you covered.
- Engage with GPA staff from any and every corner of the globe
- Meet with key global contacts from leading GPA vendor partners.
- Refuel with refreshments and snacks throughout the day
- Connect to WiFi and use our Charging Stations to charge your devices
GPA | STIM Stand on the show floor – Hall 2, 2Q710
Tuesday – Friday at ISE
The GPA team are jointly hosting everyone with our Italian shareholders from STIM Tech Group at 2Q710 this year on the show floor. GPA & STIM will take you on a journey around the world, showcasing our expertise with modern workplace collaboration. For the first time, come and check out our unique Microsoft Front Row room inspired by travel, with a table made from reconstituted aeroplane wings. A stand tour with our team is your passport to a better workplace experience.

Lunch & Learn Sessions at the Global Lounge
Europa Suite
At ISE 2024 we will host three insightful Lunch & Learn sessions where you can come grab a bite to each and listen to some of the top industry experts openly and freely share their thoughts on some of the most challenging and dynamic developments in our industry.
Tuesday – A Customers’ Perspective on building a “Best in Class” Enterprise Program Delivery Plan
12.00pm – 2.00pm
Scaled programmatic delivery is complex even regionally, but becomes inherently more complex at global scale, with even more risks to be addressed. Each program has
its own unique challenges and lessons that can be learned and shared.
This moderated panel discussion will bring together a number of GPA global enterprise customers to share their journey and experiences in global collaboration deployment,
management, and support strategies. Together we’ll explore topics including standardization, reporting and management tools, regional stakeholder and user adoption initiatives, program pricing and financial models, and more


Wednesday – Fireside Chat with Ilya Bukshteyn, VP of Microsoft Teams Calling and Devices
12.30pm – 2.00pm
Back by popular demand after a packed ISE 2023 event, we are incredibly excited to have Microsoft’s global lead of their Calling devices strategy Ilya Bukshteyn back again in the GPA Global Lounge at ISE 2024. Ilya will be providing unscripted insights into the latest direction and roadmap for the Microsoft Teams Rooms ecosystem and meeting experience.
This closed door, unrecorded session typically sees a high degree of transparency and willingness to tackle the difficult questions. Over lunch, Ilya will feed your mind with his thoughts, expectations, insights, and the commitments around where the Teams meeting experience is headed.
Thursday – Beyond “greenwashing”: Developing a comprehensive AV/UC sustainability strategy
12.00pm – 2.00pm
Whether environmental, or broader Corporate and Social responsibility, the focus on “Sustainability” – in particular in Europe – has shifted from optional to essential. But despite significant opportunity, enterprise collaboration still remains relatively untapped and immature in terms of exploiting this.
We will have a panel of executive leaders from Logitech, Microsoft, BP, & GPA at the forefront of leadership on this topic to explore premises governmental legislation, to the circular economy; measuring and reporting real impact, to broader “Smart Workplace” integration opportunities; as we explore how these are likely to change the way enterprise customers might apply sustainability in how they deploy and manage their global estates.


Happy Hours in the Global Lounge
5.00pm – 6.00pm Tuesday, Wednesday and Thursday
At the close of Tuesday, Wednesday and Thursday, join GPA and our key partners at the Global Lounge in the Europa Suite for a networking Happy Hour.
You can come and meet our core team from over 25 countries who will be at ISE.
For any further information on GPA or to contact GPA at ISE, reach out to:
Ellesse Fehlberg
Director of Global Marketing
Ellesse.fehlberg@thinkgpa.com
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