- 16 August 2024, London UK
GPA, the world’s largest AV integrator would like to introduce and welcome James Shanks as the new Managing Director of GPA, succeeding Byron Tarry in the role after his recent announcement he will depart the organization. As Managing Director, James will ensure GPA continues to develop, innovate and strengthen as a global organization, enabling us to consistently deploy and support UC technology solutions to enterprise customers in all corners of the globe.
James will officially join GPA as of September 1st, 2024, ensuring a multi-month transition period can be undertaken before Byron departs the organization at the end of October.
Under Byron’s leadership, GPA has evolved from an idea for better in global delivery, to the largest AV integrator in the world built upon its progressive and innovative business model. During his tenure, GPA has built a presence in more than 50 countries, ensuring the unique combination of global strategy with local presence and perspective that are the foundations to enterprise deployment success. Our 6000+ strong GPA global family wish Byron all the best for the future and know his legacy will live on forever within the organization.
“James is a natural leader for GPA as the organization continues to experience significant growth resulting from global organizations investing in post-COVID modern workplace solutions. James has the GPA Boards’ 100% support as he leads this team forward.”
Jeff Stoebner
GPA’s Chairman of the Board
James brings a wealth of prior experience to this position. With strengths in team building, communications, business development and relationship management in global business, James has a commitment to harnessing expertise to deliver organizational strategy and drive outstanding outcomes.
Located in the UK and a 30-year veteran in the industry, James has been a Managing Director of numerous AV integrators and a manufacturer over those years, many of those roles including global strategy and an enterprise approach to service and delivery. Of particular note, James’s strategic leadership was the foundation to establishing an extensive multinational footprint and presence for one of the largest AV integrators. This combination of international experience and enterprise understanding made James a natural choice for GPA leadership.
“I am truly excited at the opportunity to work with GPA. I would like to thank the GPA Board for their trust placed in me as I join you to amplify the already impactive capability of delivering excellence globally.”
James Shanks
Managing Director of GPA
ABOUT GPA
GPA deploys modern workplaces for global enterprises that foster an engaged and collaborative workforce. Their mission is to inspire end users and business managers by providing standardized conferencing and collaboration solutions and environments that encourage knowledge sharing, teamwork, and peak performance.
With a team of over 6,000 AV/UC specialists across 150+ cities, GPA offers scalable, standardized solutions that streamline collaboration technology. This accelerates business growth and provides a competitive edge to enterprises. Enhancing their global footprint, GPA’s localized infrastructure and deep cultural understanding ensures optimal outcomes in user adoption and business impact for enterprise customers.
To learn more about GPA
visit thinkgpa.com
For media inquiries, please contact:
Ellesse Fehlberg
Director of Global Marketing
ellesse.fehlberg@thinkgpa.com


