FORTÉ ‘Level Up’ Sales Summit 2025: A Celebration of Innovation and Unified Excellence

The 2025 FORTÉ Level Up Sales Summit, held at the Gaylord Texan Resort in Dallas, Texas, was a defining event for the GPA organization. Representing GPA’s dedication to advancing workplace and collaboration technology, FORTÉ, as GPA’s US regional business unit, welcomed their staff and industry partners to celebrate progress, explore new opportunities, and address the evolving needs of today’s workplace environments.

FORTÉ’s Rebranding and Strategic Growth

One of the highlights of the event was the rebranding of FORTÉ, formerly AVI Systems. With more than five decades of experience, this rebranding signals a forward-thinking approach and a strengthened commitment to delivering workplace transformation. FORTÉ’s new identity aligns with GPA’s focus on creating scalable, innovative, and globally consistent solutions that empower organizations to thrive.

Alongside its rebranding announcement, FORTÉ shared news of strategic investments in System Video, located in Ireland, and GMS, located in Germany. Both are established as GPA’s regional business units in their regions, playing critical roles in delivering consistent solutions tailored to global enterprises. These investments further enhance GPA’s ability to meet evolving client needs while drawing on localized expertise to ensure meaningful, regionalized support. Jeff Stoebner, Chairman and CEO of FORTÉ, highlighted how this collaboration reinforces GPA’s global commitment to providing scalable and reliable services for enterprise customers.

Collaboration and Innovative Solutions aT ‘Level Up’

The Level Up Summit brought together nearly 90 technology exhibitors, including key contributors from GPA’s partner ecosystem, each showcasing advanced solutions developed to enhance modern collaboration and streamline hybrid work. These innovations reflect GPA’s ability to adapt to the shifting demands of the present-day work environment and provide comprehensive technology platforms that support diverse needs.

Contributions from GPA’s Technology Partners

Partners played a significant role at the summit with their specialized offerings tailored to workplace environments. Highlights included the following solutions that align with GPA’s shared mission of improving collaboration and efficiency:

• LEA Professional, with its robust amplifier solutions, highlighted reliable and high-performing audio setups for meeting rooms.
• Jabra demonstrated hybrid work tools, including speakerphones and headsets, designed for flexible and distributed teams.
• LG shared innovations in high-quality displays that facilitate immersive collaboration experiences.
• Sony showcased imaging and audio technologies contributing to advanced workplace communication.
• Absen highlighted visual display solutions, redefining how teams share and distribute information through dynamic visuals.
• Crestron presented integrated room solutions that foster more productive and connected office spaces.
• Shure introduced audio solutions enabling clear, inclusive communication for hybrid teams.
• Biamp focused on integrated AV solutions built to enhance teamwork and support seamless operations.
• BrightSign displayed cutting-edge digital signage solutions for impactful communication.
• Netgear emphasized robust network solutions foundational for optimized AV performance.
• Logitech delivered sophisticated collaboration tools for unified hybrid work systems.

These partners’ offerings highlight their commitment to developing flexible and impactful solutions that meet the needs of enterprises across different geographies.

Summit Highlights

Throughout the two-day event, attendees participated in curated sessions and activities that showcased the latest technologies and introduced strategies for modernizing workspaces. Key takeaways from the event included:

• Hands-on Training: More than 250 sales and technical leaders participated in specialized workshops designed to enhance solution-based enrichment in customer interactions.
• Technology Showcases: Attendees received exclusive previews of new product innovations, adding fresh perspectives to the transformation of the workplace.
• Collaborative Networking: By fast-tracking valuable interactions, the summit enhanced the potential for streamlined communication and effective cooperation among all participants.

The shared expertise and participation reinforced a unified effort by FORTÉ, GPA, and its partners to provide impactful solutions for businesses aiming to adapt and advance in a constantly changing environment.

Moving Forward

The 2025 FORTÉ Level Up Global Sales Summit was a celebration of growth, adaptation, and collaboration. More importantly, it illustrated GPA’s ability to drive meaningful impact in reimagining workplaces worldwide. The rebranding of FORTÉ, investments in other GPA regional teams, and the continued development of technical solutions reflect a compelling vision for the future.

GPA remains focused on delivering workplace experiences that seamlessly support productivity, inclusivity, and engagement through technology. This commitment is evident in the organization’s ability to align people, processes, and platforms, enhancing the way businesses operate globally. If this sounds like something you’d like to tap into for your company, too, make sure to contact us today!