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Unite 2

Thanks for visiting the on-demand recordings of GPA’s Unite Virtual Summit.

Access to all keynotes from the event are available below.

If you would like any more information or want to join in on our post-event discussions on these topics please reach out to

Sacha Matulovich has founded and built organizations in the media, telecoms, technology and financial services sectors by employing his Frictioneering premise, built around an understanding that what drives consumers and businesses today is an insatiable demand for frictionless experiences. Whether customer or employee, wherever productivity is hindered, they experience friction. In this new cloud powered digital world, our most important job is to “create frictionless experiences”. To become “Frictioneers”!
These first months of COVID have been about reactive response and rapid reinvention, and a tolerance for friction, but as we can now move into a period where we can invest in a more thoughtful and proactive long term refinement effort, that friction and inefficiency tolerance will rapidly diminish. Sacha takes us through his 3 laws of Frictioneering, and provide a new lens with which to look at the opportunity ahead.
peter andrew
An Opportunity for Office Transformation

Peter Andrew is Executive Director of the Workplace Strategy practice, APAC for CBRE and sits at the forefront of understanding how global enterprise organizations are viewing the road ahead not only in the short term, but in their workplace strategy investments for the years ahead. More organizations are starting to move beyond their initial tactical efforts of cutting costs and solving their immediate COVID-19 problems, and are now looking to a “next normal” reinvention of the office as an opportunity for transformational change and advantage.

From trend data collected from CBRE’s global customer base, practical observations and predictions, and simply an understanding of what’s on his desk as far as ideas and priorities this week, Peter provides a macro view of what he is seeing as the road ahead.

a Toolkit for Next Normal Transformation
Brad Sousa, CTO of GPA’s US business unit, has sat at the forefront of practical discussions in recent months with some of the largest US based global enterprise customers in their quest to transform their organizations. But while many of those companies have rapidly pivoted to improve the speed with which they can prioritize need and make investment decisions accordingly, this has resulted in an equally significant change in the stakeholders and workflows associated with those decisions.
Whether as suppliers, or as portfolio stakeholders within the enterprise, this is changing the approach, and thereby the “toolkit” required in how to present the case for, and in turn enable innovation. The learning and ideas that come from Unite are all for naught if we don’t have a path to drive them forward, so Brad shares the foundational concepts that have anchored the most successful and transformative change projects he has witnessed in the past months.
The Emergence of “Agile Workplace Strategy”

Peter Smit is the founder of Collabogence, a firm breaking new ground using big data analysis to measure the collaborative performance of enterprise organizations. Peter and his team focus and analyze how employees are engaging and who they are engaging with. With this data Collabogence can help enable an organization to manage its people and spaces and optimize their productivity accordingly.

Important pre-COVID, the ability for an organization was to understand its own unique culture and dynamics and make “agile” evidence-based decisions. The changes in reinventing the workplace will be absolutely critical post-COVID. This presentation provides an overview of the “bigger picture”, as well as examples and practical first steps of how to initiate a collaborative, analytical strategy in the short term.

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the speakers.
Peter Smit
Peter Smit

Peter Smit has spent half his life on either side of the Atlantic. He has lived in 7 countries and speaks four languages. Raised in the age of matrix management, running programs, initiatives, projects and business globally, he has long been a proponent of collaboration and the tools which enable it. Peter is the CEO and founder of Collabogence, a Toronto-based firm which measures collaborative performance and assists firms in implementing strategies to get better.

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Peter Andrew
Executive Director, Advisory (Workplace Strategies) - Asia Pacific, CBRE

Peter has a personal ambition to transform work and workplace in Asia. To help create beautiful and functional buildings that drive business performance and enhance the lives of the everyday worker.

Peter leads the CBRE Workplace Strategy Centre of Excellence function in APAC supporting a team of 120 workplace specialists in twelve countries.  Peter is an expert in this field, with more than 25 years’ experience (15 years in Asia).

Peter works at board level with corporations to understand their businesses and develop and implement strategies that improve business performance. His passion and expertise lies with understanding the relationships between culture, behaviour, technology, organisational processes and the creation and use of physical environments – in particular places for work, innovation and learning.

Peter’s current areas of thought leadership are: Artificial Intelligence and Augmented Reality (how they will impact the way corporations operate; how people work; and the environments that they work in) and bringing sanity and substance to predicting the future of workplaces post COVID-19.

Sacha Round
Sacha Matulovich

Sacha is an entrepreneur and has launched 6 successful companies over the past 15 years. These organisations have grown to become market leaders in media, telecoms, technology and financial services. For Sacha the sweet spot is where technology and creativity intersect, bridging the knowledge gap between people and software.

Brad Sousa
Brad Sousa

Brad is Chief Technology Officer for AVI Systems. As CTO, Brad’s role takes on three core attributes; Executive Leadership, reporting to the CEO and Board of Directors involving executive initiatives and financial performance; strategic planning including AVI’s “go-to-market” strategy and AVI’s practices; and strategic technology planning for AVI’s key customers.

Previously at AVI, Brad’s leadership includes the roles of Regional Vice President and Sr. Vice President of Enterprise Technologies, where his role was to provide strategic technical guidance for AV, Unified Collaboration, and Digital Media for Fortune 50 companies world-wide.

Brad is currently published as a regular contributor to Forbes Magazine and has been a keynote speaker at symposiums and workshops addressing emerging trends in AV and collaboration. Brad has briefed the US State Department, Department of Defense, NNSA and other federal agencies on the topic of classified collaboration and secure communications. Brad pioneered the use of MPEG multicast for statewide and district-wide distance learning applications with notable programs such as Hacienda LaPuente’ USD (three-time recipient of the Smithsonian Award for Technology in Academics). Brad’s thought leadership on the topics of out-come based design has made him a sought-after speaker to many industries and global organizations.