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11 December 2023

GPA Business Units open seven offices in one day.

Seven GPA Office Locations to Celebrate Grand Opening Events with Open Houses.

Tomorrow, Tuesday 12 December, GPA will concurrently host grand opening events for new office and customer experience facilities within seven of our Regional Business Unit (RBU) locations across the world. This includes some of the largest business and financial centers in the world: London, New York, Frankfurt, and Hong Kong, along with three other major cities in Brisbane, Madrid, and São Paulo.

This widespread and significant investment in customer focused facilities will allow GPA to engage, advise, and support more global customers than ever before as we strive deliver a “better” model to serve global enterprise organizations in their audiovisual, unified collaboration and digital media/broadcast needs – no matter where and how many locations and staff they may have around the world.

byron tarry

Byron Tarry

“With physical operations and staffing in 51 countries serving hundreds of cities worldwide, GPA offers the largest AV/UC deployment & support footprint & skillset in the world,” said Byron Tarry, CEO of GPA. “Leveraging 6,000+ AV/UC professionals worldwide, we are the only global systems integrator that ensures we are where our customers and their people are. We have no peer to this combination of global scale and strategy; yet local knowledge, market position, and stakeholder relationship capability.”

Given the significance of the global footprint expansion, there will be two offices live streaming their grand openings. The new Global Experience Center in London will be officially opening at 5.00pm CET and will be live streaming with the new GPA New York City office and the grand opening of this Global Deployment Center.

“London serves as a global business hub, attracting multinational companies and industry leaders. By having a dedicated experience center in this vibrant city, we strategically position ourselves at the heart of innovation and commerce, providing a centralized hub for clients to immerse themselves in cutting-edge audiovisual technologies,” commented the GPA UK Managing Director Wissam Choucair. “London’s diverse and influential business landscape also offers an ideal setting to showcase the adaptability and scalability of our solutions across various industries and market segments.”

Wissam Choucair
Managing Director of GPA UK


Roger Patrick
Chief Operating Officer of AVI Systems

“We are very excited about opening our newest office location in New York,” said Roger Patrick, Chief Operating Officer at AVI Systems. “With this presence in the Northeast United States, AVI Systems can more effectively serve our clients throughout the region and also deliver solutions from our distribution center to meet customer expectations.”


GPA helps global enterprise organizations to think global, and act global, as they strive to create workplace that delivers an engaged workforce. Their goal is to inspire employees with collaboration tools that create environments for them to share their knowledge and ideas, and work together with peers to perform at their best.

With over 6,000 specialized AV/UC staff based in 150+ cities, they deliver simple, scalable, and standardized collaboration technology solutions and services, driving business velocity, and ultimately competitive market advantage, for their customers. GPA are specialists in collaboration and have a true global footprint, yet with their localized operational infrastructure and cultural awareness, are able to help customers achieve the best outcomes for user adoption and business impact.