Biamp is not only a trusted name in professional AV; as a GPA “Embrace” partner, they’re deeply woven into the fabric of global collaboration. Walking through the Plano office, you quickly sense this isn’t just a local branch, it’s a nerve center where ideas and partnerships turn into real-world solutions. Under the guidance of CEO Rashid Skaf, the Plano team is involved in everything from networked audio DSPs, such as Tesira, to advanced conferencing systems, paging solutions, and video distribution platforms. Each product isn’t just built to work; it’s built to work anywhere, making it a natural fit for enterprises with offices worldwide.

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In a recent discussion at InfoComm India, GPA Managing Director James Shanks and journalist Reece Webb outlined the exact strategies that empower global enterprises to transform fragmented AV deployment into a seamless, scalable experience. Here’s how you can flip the script on global AV integration by applying four practical lessons from their conversation.