GPA = The Agentic AI of the AV Industry (And Why That Matters).

In a world increasingly enamoured with artificial intelligence, it’s easy to forget that the most powerful agents of transformation aren’t artificial at all. They’re actual. Human. Organisational. And in the global AV and UC industry, GPA is proving just that.
We’re not just a network of businesses connected by shares. We’re not just a brand. GPA is the industry’s agentic AI – an intelligent, adaptive, and purpose-driven system that acts on behalf of our RBUs, partners, and customers to deliver outcomes that no single entity could achieve alone.

What Is Agentic AI—And Why Should You Care?

Agentic AI refers to systems that exhibit autonomy, adaptability, and goal-oriented reasoning. Unlike traditional automation, agentic AI doesn’t just follow instructions – it makes decisions, learns from outcomes, and collaborates with others to achieve shared goals.

Sound familiar?

That’s exactly how GPA operates.

GPA as a Living, Breathing Agentic System

GPA isn’t a static organisation. It’s a dynamic, distributed intelligence system made up of 6,000+ professionals across 50+ countries. Each RBU (Regional Business Unit) is autonomous yet aligned. Each partner contributes unique capabilities, yet we operate as one. We don’t just deploy technology; we orchestrate outcomes.

We:

  • Adapt to local market needs while maintaining global consistency
  • Learn from every project, every partner, every customer interaction
  • Act with purpose, speed, and precision to deliver value at scale
This is agentic intelligence in action. Not artificial. Actual.

Design to Manage: A Strategic Shift

With our evolving strategy, GPA is moving from a project-based, design to deliver model to a lifecycle-centric approach. Anchored in our Global Care framework, this shift enables us to deliver proactive, data-driven, and AI-aligned workplace experiences.
We’re not just building systems – we’re designing and building the systems, focused on managing outcomes and experiences. We’re not just integrating technology – we’re integrating intelligence. This is future-proofing investments made by our customers who will ultimately get more out of their modern work investment.

Why this matters

When you work with GPA, you’re not hiring another subcontracting business or vendor. You’re activating an agent. One that understands your goals, navigates complexity on your behalf, coordinates global execution with local excellence and evolves with your needs.
This is what makes GPA different. It’s why we’re trusted by the world’s leading enterprises to deliver not just AV solutions, but strategic transformation.

The Future Is Agentic—And So Are We

As the industry races to embed AI into every workflow, GPA is already there, embodying the principles of agentic intelligence in how we operate, collaborate, and deliver. We’re not waiting for the future. We’re building it.


So the next time someone asks what GPA is, tell them this:

“GPA is the agentic AI of the AV industry. But not artificial. Actual.”

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