GPA encompasses 27 expert Regional Business Units (RBUs) with localized delivery capability in 49 countries globally. We have over 4000 employees, and well over $1B in annual AV/UC related revenues.
Our offer to you is our unparalleled global experience and knowledge in sharing new ideas with you, challenging you to think differently, and ensuring together we build better collaborative outcomes that define success for all of us.
“Collaboration technologies only fulfil their true value when they bring communities of people together to share their ideas and achieve meaningful outcomes. Enabling this is the key vision of GPA”– Byron Tarry, Managing Director GPA
GPA B.V., our Dutch registered legal operating entity, is wholly owned by our Regional Business Units (RBU’s) and delivers the infrastructure, support, enablement, and guidance to the RBU’s it was built to unite and serve.
Throughout our journey as a global organization, we have consistently spent our energies challenging the status quo, setting new and innovative paths for ourselves and the industry to be ‘better’. To quote Dr. Amar Bose, better, by its nature, means one needs to do ‘different’, but following through on what it takes to indeed Be different requires ‘Courage’! We strive to exhibit that courage every day – internally, and across the industry at large.
Because of the very nature of our organization’s evolution and structure. We are more than just business colleagues, we are friends, family, a committed community that looks beyond individual gain to shares best practices, innovation, and thought leadership for the common good. One united team built upon foundations like accountability, collaboration, ownership, and fun.
A seven-person Board of Directors drawn from executive leaders from within our RBU’s provides strategic guidance and direction to GPA BV’s executive leadership, as we collectively all strive to live up to our commitment to global delivery consistency and excellence .
Communities however need leaders, those responsible for everything from building the culture and structures that guide all of our everyday actions, to building the vision and strategy of what we strive to be. Our organization thrives on its diversity, and the depth and breadth of our leaders below.
As CEO, Byron works directly with and reports to the GPA Board to define and execute the strategic goals and objectives for the organization. Byron has been a highly active member of GPA since its inception in 2008, serving as its elected President until he joined the organization in a full-time capacity as its first Executive Director in 2017. With more than twenty years of experience in the AV industry, Byron has extensive expertise in global partnerships, relationship management, and operations.
As GPA’s current Executive Vice President, John has had a long-standing relationship with GPA since the beginning. With a hands-on approach to systems integration, service, and procurement, John has extensive experience on the global scene in terms of Operation Excellence. He is responsible for the development and optimization of procedures & infrastructure across GPA’s diverse business operations as well as cultivating the organization’s culture and vision, business efficiency, and delivery excellence.
As Vice President of Global Sales, Don is responsible for leading GPA’s global sales initiative by implementing the budgeting, reporting, and forecasting structures. He chairs GPA’s Global Sales Leadership Team to identify, develop, and recommend strategic sales programs, initiatives, structures, and methodologies and assist with the organization’s effort to grow and improve the organization. Don also provides GPA’s Executive Management team and Board with visibility and measurable results.
With extensive experience within the professional AV industry, Maru has witnessed the rapid evolution of technology and the impact it has had on both customer and market needs. Responsible for developing the content for GPA University, Maru has been a passionate proponent of creating a space to build and share knowledge within the global regional units and help spread GPA’s philosophy and global delivery promise.
As Director of Global Partnerships, Mike works with the broader GPA team to implement and maintain GPA’s alignment and deliverables with vendor partners, as well as customer-related initiatives through RBU’s. Mike is also responsible for member engagement, and communications, as well as administrative alignment throughout the organization. Mike’s background is in mobile & IT program management, global executive telepresence management, and knowledge-worker AV solutions.
As the Director of Global Account Strategy, Ken is responsible for leading the global account strategy and the management of the global business development team. He also facilitates GPA’s alignment with key manufacturer partners and the world’s preeminent delivery and support organizations. With a wealth of knowledge in global enterprise sales, growth, and operations, Ken has had a long career in business development and management within AV the technology sphere.
As a dedicated brand ambassador, Ellesse has the task of heading all global marketing initiatives for GPA. In addition to a thorough understanding of marketing branding and strategy, she has an extensive understanding of technology and the AV industry. In her role as the Director of Global Marketing, Ellesse believes that people are at the heart of any successful audio-visual integrator, and the driving fundamental behind GPA’s marketing strategy. Effective and clear communication that transcends language and cultural barriers.
With an extensive background in telecommunications, Joe is the newest recruit to the GPA Leadership Team. An experienced Project Manager with a track record in operational management and adept at leading complex projects, Joe also possesses a broad range of technical competencies. As a Prince2 and Managing Successful Programmes (MSP) registered practitioner, he is highly proficient at delivering value for money solutions for customers.