Prisma Medios de Pago, Argentina’s leading payment processor, stands at the forefront of the digital economy, facilitating billions of transactions every year and driving innovation within the fintech industry. They play a crucial role in shaping the financial landscape, connecting businesses and consumers through seamless payment solutions. However, despite their vital role in the fast-paced digital world, their physical headquarters told a different story. Housed in a beautifully refurbished historic building that once served as a bustling poultry market, the space felt static, quiet, and disconnected. a sharp contrast to the dynamic, real-time nature of their fintech operations.
To address this disparity, Prisma Medios de Pago turned to GPA Argentina | Proyecciones Digitales with a unique challenge: to go beyond traditional signage and create an architectural experience that seamlessly blended the physical space with the digital energy of fintech. The goal was to transform the headquarters into a living, breathing extension of their brand and mission in innovation. The scope of the project included:
Reimagining the Space: Bridging the gap between industrial heritage and a future-focused identity.
The Living Destination: Transforming the lobby from a passive transit zone into a theater of brand expression.
Seamless Storytelling: Using technology to create impactful brand narratives without uttering a word.
Before the transformation, Prisma’s headquarters faced a critical identity crisis. Static displays had faded into the background, while marketing struggled with bottlenecks and a lack of autonomy.
Key pain points included:
Signage Blindness: Employees and guests ignored digital communications entirely.
Operational Inefficiency: Marketing teams lacked control because they relied on IT for every minor update.
Historical Constraints: There was deep uncertainty about how to fit modern kinetic systems into a protected architectural space.
Stakeholder Hesitation: Doubts lingered over whether a high-tech installation could genuinely engage staff and clients.
The “White Elephant” Risk: The fear that an expensive system could fail to launch, becoming a prominent symbol of inefficiency.
The challenge was to overcome these limitations with a solution that was not only visually stunning but also operationally empowering and reliable.
The team committed to a bold vision. Kinetik, a fusion of mechanical engineering and digital art, was born, with four monumental 7-meter-tall LED monoliths moving through the atrium, tightly synchronized with dynamic video content.
Key Deliverables:
Here’s how we delivered a system that commands attention and empowers the user.
Kinetic LED Monoliths: Large-format screens mounted on precision Wahlberg motors for choreographed movement.
Real-Time Stabilization Engine: Proprietary software designed to “lock” visuals in place as screens move, creating a magic window effect.
Autonomous Content Management: A web-based dashboard empowering marketing with scheduling and creative control.
Automated System Resilience: Watchdog automation for server failover to ensure 24/7 reliability.
Integrated Sustainability: Automated power cycling for energy efficiency during downtime.
Project Execution:
Bringing Kinetik to life meant overcoming fundamental uncertainty and struggle. Global supply chain disruptions threatened the project schedule, jeopardizing access to critical components when they were needed most. Simultaneously, the team faced the recurring struggle of synchronizing powerful industrial motors with sensitive LED pixels. Even a split-second delay between the motion data and the video playback would shatter the illusion of “floating” content, turning the installation into a jarring distraction.
Long nights of meticulous calibration and repeated testing followed, as every element had to be perfectly aligned to achieve operational harmony. Only by overcoming these obstacles through determined effort and technical expertise did the team deliver an installation that performed with reliability under daily operational demands.
The turning point came during the final calibration. The system synchronized flawlessly, and the screens glided silently as the digital content remained perfectly stable. The atrium was transformed into a vibrant space; signage blindness disappeared as the kinetic movement drew every eye. Kinetik evolved from a project into a vital, ongoing presence at the heart of Prisma’s headquarters.
The outcomes of this transformation were clear and measurable:
Unforgettable First Impression: The installation immediately captures attention, curing signage blindness and immersing visitors in the Prisma brand.
Marketing Autonomy: Campaigns and messaging can be launched without IT support, reducing bottlenecks and increasing agility.
Proven Reliability: Automated failover ensures no business disruption, with seamless operations day and night.
International Recognition: The project was named a finalist in both the AV Awards 2025 and the CALA Awards 2025.
The implementation of the Kinetik digital signage system transformed Prisma’s headquarters. The kinetic movement of the screens captured attention, creating an unforgettable first impression and curing “signage blindness.” This new system gave the marketing team autonomy to launch campaigns without IT support, increasing agility.
The project’s unwavering reliability and consistent track record of success have garnered significant international recognition. Its ability to deliver high-quality results across diverse markets has solidified its reputation as a global leader in the field, earning widespread acclaim from industry peers and experts alike for its innovative approach and execution excellence.
Kinetik now stands as a testament to what is possible when technology is not only advanced but truly humanized. By transforming a historic space into a living brand experience, Prisma has established a new global standard for immersive corporate architecture. The project demonstrates that even the most sophisticated systems can be made intuitive and empowering for internal teams, enabling them to craft engagement and drive impact from day one.
Recognized across the AV industry for creativity and operational reliability, Kinetik is more than a project. It is a blueprint for how organizations can bridge heritage and innovation to deliver seamless, memorable experiences anywhere in the world. If you are ready to redefine what technology can do for your workspace and take your brand engagement to the next level, let’s start that conversation.
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