One Global Standard, Zero Headaches: The Secret to Consistent AV Deployments

Picture this: Your teams are collaborating effortlessly in a flagship space in London. However, in Jakarta, a vital video call is delayed due to technical inconsistencies. In São Paulo, the interface your users just mastered looks and works completely differently. As your footprint expands, every new location seems to invent its own AV playbook, draining your resources and eroding confidence in your technology investments. For global enterprises, achieving proper consistency and quality across 51 countries can feel like an impossible promise.

But the frustration isn’t inevitable. There is a blueprint for getting it right, making you the leader who brings order to global AV chaos and the hero of your organization’s story.

In a recent discussion at InfoComm India, GPA Managing Director James Shanks and journalist Reece Webb outlined the exact strategies that empower global enterprises to transform fragmented AV deployments into seamless, scalable experiences. Here’s how you can flip the script on global AV integration by applying four practical lessons from their conversation.

1. Make Collaboration Your Superpower

“In the AV industry, it’s all about partnerships and collaboration… It’s a difficult task serving global audiences, different tastes, different ways of working.”

– Reece Webb, Inavate

Traditional enterprise AV projects often resemble a tangled web of subcontractors and disconnected vendors, resulting in margin stacking, misaligned incentives, and inconsistency from site to site. But you don’t have to accept this as the norm.

By adopting a model that rewards shared success, rather than profit extraction, your AV partners become fully invested stakeholders in every country where you operate. When you choose an integrator like GPA, you connect with 30 regional business units that are true shareholders in a global delivery engine. Shared knowledge, transparent processes, and local expertise align everyone around a single goal: your global standard, delivered everywhere.

2. Standardize to Scale and Sleep at Night

A global AV rollout is only as strong as its weakest link. Any variation in process, documentation, or compliance can leave your teams vulnerable to cost overruns, failed audits, or unhappy users.

You become the hero by demanding and enforcing standardized processes from your partners: processes proven to achieve quality, compliance, and user delight, project after project. GPA’s approach centers on precisely this, implementing a uniform operational framework across all 51 countries, so you only need to set expectations once. You gain the peace of mind that comes with repeatable success, no matter where you build.

3. Turn Disruption Into Opportunity: India is Leading the Way

“It seems to me that India is really setting the standard both in the country and internationally.”

– Reece Webb, Inavate.

Many organizations perceive global standards as being defined elsewhere, often in the West. In truth, today’s innovation hubs are everywhere. Indian teams are now driving proof-of-concept projects and setting new benchmarks in collaboration and technology. As a leader, your competitive advantage lies in leveraging these fast-moving markets to your benefit.

GPA’s model empowers you to tap into this momentum. By partnering with local experts in India, such as Godrej und COLCOM, you’re not simply accessing a delivery market but joining a network that is actively shaping global AV standards. This means you don’t just keep up with innovation; you help lead it.

4. Harness the Power of Real Human Expertise

Tech headlines love to hype artificial intelligence, but James Shanks puts it this way:

“Think of us as the agentic actual intelligence of real people with real experience helping deliver excellence globally.” No algorithm can replicate the problem-solving, cultural fluency, and dedication that come from a trusted, well-resourced local AV expert.

As you expand, make sure your strategy empowers you with skilled people who understand both your global vision and the unique requirements of each locale. GPA’s worldwide workforce of more than 6,500 brings a deep bench of practical, real-world experience to every deployment, transforming your ambitions into a measurable, high-impact reality.

Transform Global Complexity Into Predictable Success

You don’t have to accept the status quo of inconsistent systems, hidden costs, and rollout anxiety. By making collaboration the engine, standardization the guardrail, innovation the accelerant, and human expertise the multiplier, you can deliver your global AV strategy with confidence.

Ready to experience a new model where global standards and local expertise are working for you? Schedule a global AV strategy session with your new trusted advisor for the workplace, or share the problems you’d like us to solve together using our contact form. Take the first step right now toward flawless, scalable AV and collaboration for every desk and meeting room, everywhere. We want to make your day better!